McDonald’s USA, Keurig Dr Pepper enter packaged coffee agreement
McDonald’s USA and Keurig Dr Pepper (KDP) have announced a long-term master licensing and distribution agreement for McCafé packaged coffee in the United States.
McDonald’s USA and Keurig Dr Pepper (KDP) have announced a long-term master licensing and distribution agreement for McCafé packaged coffee in the United States. This new partnership, which brings together the national McCafé brand with Keurig Dr Pepper’s leadership in specialty coffee and tea, represents the next chapter in the McCafé packaged coffee business that launched with Kraft Heinz in 2014.
Under the agreement, KDP will continue to be the exclusive manufacturer of McCafé K-Cup pods in the United States. KDP will also take on responsibility for coffee sourcing, distribution, and marketing of the McCafé brand in K-Cup pods and bagged and canned coffee formats in all classes of trade, including retail and e-commerce, beginning in the second half of 2020. With this partnership, McCafé will continue to be marketed alongside KDP’s single serve brewing systems in addition to in the coffee aisle.
“We are prioritizing making McCafé a go-to coffee brand for our customers, and we are confident this move will strengthen the impact of the McCafé brand in retail,” said Linda Van Gosen, McDonald’s USA vice president of menu innovation.
McDonald’s, Kraft Heinz, and KDP will work together to ensure a smooth transition in the second half of 2020.
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